์ง€์†๊ฐ€๋Šฅํ•œ ์ €๋„๋ฆฌ์ฆ˜์„ ์œ„ํ•œ ๋น„์ฆˆ๋‹ˆ์Šค ์ „๋žต l ํฌ๋ฆฌ์Šคํ‹ฐ์•ˆ ํ•˜๋„ค๋ณด๋ฅด๊ทธ ์‹ญ์Šคํ…Œ๋“œ ๋งˆ์ผ€ํŒ… ์ด๊ด„ ๋ถ€์‚ฌ์žฅ l 2025 KPF ์ €๋„๋ฆฌ์ฆ˜ ์ปจํผ๋Ÿฐ์Šค (5) – ์„ธ์…˜3

2025.11.21
ํ•œ๊ตญ์–ธ๋ก ์ง„ํฅ์žฌ๋‹จ

๐ŸŽค ์„ธ์…˜ 3 Session 3
์ง€์†๊ฐ€๋Šฅํ•œ ์ €๋„๋ฆฌ์ฆ˜์„ ์œ„ํ•œ ๋น„์ฆˆ๋‹ˆ์Šค ์ „๋žต
Business Strategies for Sustainable Journalism

๋ฐœํ‘œ Presentation
ํฌ๋ฆฌ์Šคํ‹ฐ์•ˆ ํ•˜๋„ค๋ณด๋ฅด๊ทธ ์‹ญ์Šคํ…Œ๋“œ ๋งˆ์ผ€ํŒ… ์ด๊ด„ ๋ถ€์‚ฌ์žฅ
Christian Haneborg, EVP, Sales & Marketing, Schibsted

์ขŒ์žฅ Moderator
๊น€๊ฒฝํƒœ MBC ๊ณต์˜๋ฏธ๋””์–ด์—ฐ๊ตฌ์†Œ์žฅ
Kyoungtae Kim, Managing Director, MBC Public Media Research Institute

ํ† ๋ก  Discussants
๊น€์ •๊ทผ ๊ฒฝํ–ฅ์‹ ๋ฌธ ๋ฏธ๋””์–ด์ „๋žต์‹ค์žฅ
Jeongkeun Kim, Chief Manager, The Kyunghyang Shinmun
์กฐ์˜์‹  ๋ฏธ๋””์–ด์—ฐ๊ตฌ์†Œ ์”จ์—”์•ก์Šค ๋Œ€ํ‘œ / ๋™๊ตญ๋Œ€ํ•™๊ต ๋Œ€์šฐ๊ต์ˆ˜
Youngshin Cho, President, Media Lab C&X / Distinguished Professor, Dongguk University

2025 KPF ์ €๋„๋ฆฌ์ฆ˜ ์ปจํผ๋Ÿฐ์Šค
์–ธ๋ก ๊ณผ AI์˜ ๊ณต์กด (Journalism and AI: Strategies for Successful Coexistence)

๐Ÿ“… ์ผ์‹œ: 2025๋…„ 10์›” 30์ผ(๋ชฉ)
๐Ÿ“ ์žฅ์†Œ: ํ•œ๊ตญํ”„๋ ˆ์Šค์„ผํ„ฐ 20์ธต ๊ตญ์ œํšŒ์˜์žฅ

#KPF์ €๋„๋ฆฌ์ฆ˜์ปจํผ๋Ÿฐ์Šค #AI์ €๋„๋ฆฌ์ฆ˜ #์ง€์†๊ฐ€๋Šฅํ•œ์ €๋„๋ฆฌ์ฆ˜ #๋ฏธ๋””์–ด๋น„์ฆˆ๋‹ˆ์Šค #Schibsted #ChristianHaneborg #์–ธ๋ก ๊ณผAI #๋ฏธ๋””์–ด์ „๋žต #KPF #ํ•œ๊ตญ์–ธ๋ก ์ง„ํฅ์žฌ๋‹จ #jconf #journalismconference #digitalmedia #newsbusiness