[VISIT SEOUL X Travelholic] ‘K-오지랖이라고 들어봤어?’

2024.12.05

According to recent surveys, South Korea attracts over 17 million tourists each year, many of whom rave about the warmth and kindness they experience. Foreign travelers often share stories of locals going out of their way to assist, like a bus driver who patiently waited for a lost tourist to catch up, or shop owners offering free samples and recommendations. One traveler recounted how a stranger escorted her to her destination when she appeared lost, showcasing the community spirit.

🇰🇷🫶🏻 This cultural ethos is embodied in the term 오지랖 (ojiraph), which literally means “nosy.”While it can imply intrusiveness, for Koreans, it often reflects a genuine concern and willingness to help others.

Have you experienced Korean kindness? Let us know in the comments below!

Intro vid by @nick_k_travel